What is demonstrated interest?
One way students can earn a slight edge in selective college admissions is through something called “demonstrated interest,” a consideration of evidence that a student would actually enroll if admitted. Demonstrated interest is how colleges evaluate if a student is genuinely excited about attending through their actions during the application process–visiting, attending virtual sessions, engaging with admissions staff, and more. Some schools formally track this metric and use it as an admissions consideration, especially when choosing between similar applicants.
While demonstrated interest won’t make up for weak grades or essays, it can give a small boost at schools that consider it. Not every college tracks interest, but if your student loves a school, showing that enthusiasm through these methods can help.
How can my student demonstrate interest?
- Apply Early Decision – Applying through Early Decision (ED) is one of the strongest ways to demonstrate interest. ED is a binding agreement, meaning the student commits to attending if accepted, so colleges value ED applicants for a more predictable incoming class size and yield rate. While ED can improve admission chances, students should only choose this option if they are certain about the school and can afford it, as financial aid packages may not be as flexible. If a student isn’t 100% sure, applying through fall Early Action pathways (if available) can still show interest without the binding commitment.
- Attend Campus Visits – Visiting a college in person is a great way to show enthusiasm. Official tours, information sessions, and even casual visits where students sign in with admissions help demonstrate genuine interest. Some colleges track these visits as part of their admissions review. Beyond that, however, visiting allows students to get a real feel for the campus, helping them determine if it’s truly the right fit. Students can take notes during visits and reference specific experiences in their “Why This College?” essay, making their application more personal and compelling.
- Attend Virtual Information Sessions – If an in-person visit isn’t possible, virtual sessions or webinars are a great alternative. Many colleges offer live presentations where admissions officers discuss academics, campus life, and the application process. Some even have Q&A sessions where students can ask questions. Attending these sessions shows engagement, and some schools track participation in their records. Students should make sure to register using the same email they’ll use for their application so their interest is recorded. Taking notes and following up with an email to the admissions office can also reinforce their enthusiasm.
- Schedule Interviews – Not all colleges offer interviews, but when they do, participating is a great way to show interest and make a lasting impression. Some interviews are evaluative (factoring into admissions decisions), while others are informational (helping students learn more about the school). Either way, an interview gives applicants a chance to connect with admissions staff or alumni, ask thoughtful questions, and express why the school is a great fit. A strong, engaging conversation can reinforce an applicant’s enthusiasm and highlight qualities that may not be as obvious in a written application. Following up with a thank-you email can leave a positive impression, and taking time out of students’ busy lives to connect shows their commitment to a college.
Demonstrated interest is the best of both worlds, allowing your student to potentially increase their admissions chances while also encouraging them to explore and identify their best-fit colleges. As WashU says: “Demonstrated interest matters to us because we know it will help you learn about WashU and whether you can truly see yourself here. It will also allow you to build your best application.”
Want to learn more about the impact of demonstrated interest or which of your student’s colleges consider it? Galin’s college counselors can help your family develop an application strategy, including making a plan to strategically explore and demonstrate interest.
